意料之外!Justin Bieber「Purpose」期間限定店開幕取得空前成功
街頭時裝的需求日益增加,連 Justin Bieber 的商品也不放過了。
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Kanye West 藉巡迴音樂會推出的 Yeezy 及《I Feel like Pablo》紀念品系列都錄得空前成功,但相同的方式能應用在 Justin Bieber 身上嗎?早前 Justin 在 Twitter 上號召粉絲,與網絡平台 VFILES 合作於 #12MERCER 打造《Purpose》Pop-Up Store,發售巡迴演唱會的紀念產品。一批新服飾由 Fear of God 的 Jerry Lorenzo 協助設計及生產,不少細節都能看出從前的 Rock Band 「致敬」元素。在以上的組合協策下,《Purpose》Pop-Up Store 開幕當天引來大批歌迷及炒家,在門外排隊爭相搶購,看來街頭時裝的需求日益增加,連 Justin Bieber 的商品也不放過了。