Kanye West 最後時間決定舉辦 Yeezy Season 2 發佈會讓部分品牌經受巨大損失
並不是所有人都歡迎 Kanye West 的「Yeezy Season 2」發佈會。
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Kanye West 的「Yeezy Season 2」發佈會將於本月 16 日大幕拉開。然而,並不是所有人都對這場萬眾矚目的時尚盛宴萬分歡迎。據悉,Yeezy 是在最後一刻下才定決心在本屆紐約時裝周上揭開自己與 adidas Originals 第二季合作系列的神秘面紗,但其決定的時間點卻是讓部分知名度不高的品牌飽受損失。包括 Anne Bowen、Naeem Khan 在內的設計師都是「受害者」,因為「Yeezy Season 2」的發佈會時間、日期和自己品牌發佈會完全重合。要知道,Kanye West 的超高人氣和媒體關注度猶如一把雙刃劍,會徹底扼殺當天其他品牌的媒體曝光率。自己品牌發佈會在數週前就敲定好時間的設計師 Bowen 甚至告訴 WWD 「Kanye 這樣的行為是不道德之舉。」(見以下原文)更為慘烈的是,Nomad VII by Anne Bowen 在重新安排發佈會時間的過程中受到嚴重經濟損失,這其中包括高昂的取消費用、重新預定模特和攝影師的費用、以及大費周折重新邀請媒體。
“We have been prepping for a year for this at considerable financial, labor and commitment cost to our company. Our show date has been scheduled for months and has been on the Fashion Calendar for weeks. We went through all the proper channels to make this a reality. And just yesterday we learned that Kanye West is having a show at the same time on the same date as ours. Kanye knows he is a media sensation and it is just not ethical to do this. It’s like we are David and he is Goliath. We have put our heart and soul into our show, and should not be stepped on like this.”