奢侈品牌名字背後的故事
一個品牌名字往往蘊含了很多深刻的含義，在時尚雜志《i-D》最新發表的一片文章中，便揭示了 Saint Laurent, Prada 和 Burberry
一個品牌名字往往蘊含了很多深刻的含義，在時尚雜志《i-D》最新發表的一片文章中，便揭示了 Saint Laurent, Prada 和 Burberry 等高端品牌名字背後不爲人知的故事，不僅介紹了各大品牌的發展曆史，也記錄了品牌名稱的改變過程，比如 Saint Laurent 爲什麽去掉原有的 Yves，以及 Acne Studios 所代表的含義等等。下面便帶來 Burberry 的相關故事，感興趣的朋友不妨點擊這裏閱讀全文。
Burberry
Founded in 1856 when Thomas Burberry opened his own shop in Hampshire, “Burberry” actually was the store’s original name. Because so many customers around the world kept referring to it as “Burberrys of London,” the company switched to “Burberrys.” When the brand’s Knight Logo was later developed in 1901, the Latin word “Prorsum,” meaning “forward,” was added to the trademark, and has since become the name of the house’s high-fashion division headed up today by Christopher Bailey.
