Nike CEO Mark Parker 被《Fortune》雜誌封為 2015 Businessperson of the Year

Nike 貴為世界上最有價值的品牌之一，盈利更高於其他競爭對手一半以上，此功勞必屬於 Nike CEO Mark Parker。在 2006 年其市值只有 160 億美金，急促膨脹至今天的 860 億美金，同時於美國球鞋市場達 48% 的市場佔有率（adidas為 9%），Mark Parker 絕對值得被《Fortune》雜誌封為 2015 Businessperson of the Year。《Fortune》的 Adam Lashinsky 在影片出解釋 Parker 跟其他商界領袖不一樣，他是由 Nike 的設計師之位晉升到 CEO 位置，充分理解公司並令其發揮至最佳境界，以下帶來 Nike 創辦人 Phil Knight 講述 Parker 的角色及成就，有興趣閱讀全文的朋友，可點擊這裡詳閱。

Parker is something of an oddity in a world of big-ego, headline-grabbing CEOs. Introverts, after all, aren’t the norm in the executive suite. But people like Parker and Apple’s Tim Cook AAPL -0.24% are showing that reserved types can deliver. Parker’s meticulous approach to product development, known as “design thinking,” is all the rage, thanks to the acclaim of Apple’s products under its famed designer Jony Ive. Parker remains committed to his original craft: He still noodles on two limited-run sneaker lines with famed Nike designer Tinker Hatfield, one of them with Nike spokes-icon Michael Jordan and the other with Japanese stylemaker Hiroshi Fujiwara.

Nike’s performance, like a seasoned champion that continues to steamroll the competition, has prompted Fortune to name Parker its Businessperson of the Year for 2015. Given that students of management are always looking for role models, it’s also a good excuse to investigate what makes Parker tick. After all, he is the rare successor of a celebrated founder who has taken his company to new heights. It is time, as Phil Knight tersely observed, to discover how Mark Parker does it.