《Wall Street Journal》專訪設計師 Jon Buscemi

著名財經日報《Wall Street Journal》日前采訪了街頭創意人士 Jon Buscemi，探討他創建奢華鞋履品牌的故事。Jon Buscemi 曾經先後在滑板品牌 DC Shoes 與眼鏡大廠 Oliver Peoples 任職，並且積攢了豐富的生意經驗，之後他又同好友創立的鞋履品牌 Gourmet，將加州的慵懶氛圍與自己的意大利情結結合，創造出一雙又一雙令人驚豔的鞋款。從 Gourmet 隱退之後他沒有閑著，而是創立了奢華鞋履品牌 Buscemi，繼續在 Hi-End 領域發揮自己的創造力。文中 Jon 也大談自己與高端零售商之間的合作經驗，以及鞋履設計背後的靈感等內容，感興趣的朋友不妨點擊這裏完整閱讀。

The brand’s co-founder and creative director, Jon Buscemi, who started his career as a stockbroker, said he was able to snag prized shelf space in ritzy stores for his unknown shoe line by taking the sneaker industry’s limited-edition strategy to the extreme.

He said he was inspired by the Hermès Birkin bag—an expensive, sought-after handbag that the French company doesn’t advertise and offers only to selected customers.

Mr. Buscemi and his partners said they wanted to create a sneaker-world equivalent. “I can’t just walk around with a purse,” said Buscemi’s vice president of marketing, Rob Heppler, a streetwear blogger who was working at an ad agency when he helped hatch the plan with Mr. Buscemi, his friend.