《i-D》雜誌專訪 James Jebbia - 談論 Supreme 與 Stone Island 聯名系列
在 Supreme 與 Stone Island 2014 聯名系列正式發佈之後,《i-D》雜誌專訪了 Supreme 創始人 James Jebbia, 而 James
在 Supreme 與 Stone Island 2014 聯名系列正式發佈之後,《i-D》雜誌專訪了 Supreme 創始人 James Jebbia, 而 James 也就這次聯名向讀者們分享了其背後的故事以及他本人對 Stone Island 品牌的看法。其實 James Jebbia 在 1993 年就已經開始和 Stone Island 創意總監及所有者 Carlo Rivetti 開始了長期合作,並對於品牌深厚的歷史底藴和在面料选用及染色技術上的精益求精而飽含崇敬之情。對於這個創建于 1982 的服飾品牌,James 把它看做與 Polo 和 North Face 齊名相當。此外,James 還表達了他非常享受和 Carlos Rivetti 的合作過程,深受其工作激情的感染。有興趣的朋友可以在《i-D》雜誌官方網站在線閱讀這篇文章。
Working directly with Carlo Rivetti, Stone Island’s owner and Creative Director since 1993, James points out that he was incredibly hands-on in the working process: “We were dealing with the owners and Carlo was great to work with. He’d come by just for the simplest thing. They are very specific with their approach to treating fabric and dyes. They treat everything with passion, like they’re just starting out.”
The range unites signatures from both brands with the Stone Island emblem featuring on Supreme’s ubiquitous camp cap, while sweaters and joggers position the Supreme logo under the iconic compass badge. The centrepiece of the collaboration is the jacket, which captures Stone Island’s ongoing military motifs and all-terrain functionality. Handling the Stone Island heritage with integrity was paramount to Supreme, as James explains: “I look at Stone Island on the level of Polo or North Face, what they do is the best. You take the football culture and that image out of it and the clothing is phenomenal. They’re innovative and unique and we’ll see how our customers see it with fresh eyes.”