Yuta Hosokawa
Founder of READYMADE and Co-founder of SAINT MICHAEL
Keith Estiler/HYPEBEAST

2020 Hypes Score


READYMADE’s lasting aesthetic of upcycling old vintage items to create conceptually constructed wares has won it plenty of fans since breaking through the streetwear scene. Present day style icons like Travis Scott have been a fan of the line as evidenced by his collaboration with the brand last year. Other fashion labels too are noticing the beauty of designer Yuta Hosokawa’s mastery of creating new covetable products from old forgotten scraps of fabric and vintage items. Diesel this year for example, linked up with Hosokawa’s READYMADE once again to create 250 pieces from reworked denim fabrics. Under the global brand’s Red Tag label, the ambitious project was offered to the public in a raffle format for purchase.

Pop singer The Weeknd is also a READYMADE fan and the mega artist commissioned Hosokawa this year to create a special capsule of tees for the release of the Canadian artist’s fourth studio album, After Hours. Hosokawa also often works with artist and designer Cali Thornhill DeWitt. The American creative has done a few collabs with READYMADE this year but also works with the Japanese visionary for their collaborative SAINT MICHAEL line. The brand debuted this year and presented its collection of vintage-inspired clothing emblazoned with DeWitt’s artwork.

Lastly, READYMADE is on steady course to release its first Nike collab sneaker. While it’s still in the early rumor phase, sneaker news experts are already finding teaser shots of the possible drop. It was only a matter of time until the Swoosh took notice of the Japanese label’s growing presence in streetwear culture.