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Riccardo Tisci
Chief Creative Officer of Burberry Group
John Phillips/BFC/Getty Images

Profile
2020 Hypes Score
739,427
Discipline
Fashion
Nationality
Italian
Honors

Achievement

Burberry appointed Riccardo Tisci as its new chief creative officer in 2018. The brand’s turnaround was swift and the designer gave the legacy British brand the added contemporary flair it was missing. Since Tisci’s appointment, Burberry has shed its identity as simply the go-to trench coat maker to become a global power fashion house. The 46-year-old’s creative spin on the luxury label’s historic check pattern, logos and overall clothing design invited younger and more street style savvy customers.

One of Burberry’s biggest highlights this year was the launch of its "ReBurberry" pieces. The SS20 products were made with sustainability in mind and even included all-new sustainable labeling. 2020 was also a big year in terms of archival clothing and Tisci delivered with the highly-imaginative Pre-Fall 2020 collection filled with colorful prints, reworked logos and sharp suiting. While it still is a tumultuous time for fashion due to the Coronavirus, Tisci kept his creative drive in high gear, even getting the brand involved in some philanthropic initiatives with footballer Marcus Rashford and expanding scholarship programs for students from underrepresented communities.