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Raf Simons
Founder and Designer of Eponymous Label and Co-creative Director at Prada
Peter White/Getty Images

2020 Hypes Score


Raf Simons is often regarded as the key designer who reinvented the world of contemporary menswear with his collections in the early 2000s. Almost 20 years later, Simons continues to redefine the genre with his abstract take on everyday staples, utilizing imaginative bold prints and kaleidoscopic patterns. For 2020, Simons stuck to the elements he does best, tailoring, knits and some tongue-in-cheek graphics. SS20 possessed a bit of sci-fi flair with colorful lab coat-like styles, cut out suiting and prints referencing his hometown of Antwerp. FW20 on the other hand delivered debonair flair as tailored pieces were updated with sculptural details, outerwear driven by volume and knits given a restrictive silhouette. The year also brought in a first for the designer with the debut of an in-house womenswear collection for his eponymous label.

Another debut for the 52-year-old creative was his much-anticipated collection for Prada. Simons was appointed co-creative director just this March and confidently showed he had the chops for the job. The womenswear SS21 range was vintage Raf Simons — textured suits, cocoon like coats, cutout knits and artful prints were all bold but still ultimately feminine and refined. The collection was also a sure sign of things to come from Simons for the debut of his vision for men’s Prada.