Maria Grazia Chiuri
Artistic Director of Dior
Estrop/Getty Images

2020 Hypes Score


Since becoming creative director of the brand in 2016, Maria Grazia Chiuri’s Dior has always been about the strength of women. Her philosophy on feminism and the celebration of women extends to how she continually shapes the maison today. The phrase “We Should All Be Feminists” which comes from writer Chimamanda Ngozi Adichie, was the theme of Chiuri’s first collection for the house — the slogan defines her vision of Dior as a label that recognizes the importance of femininity.

Grazia’s FW20 collection and presentation this year channeled the ‘70s, an important time for the designer who was just shaping her views on feminism during that era. Slogans such as “When Women Strike The World Stops,” “Consent. Consent. Consent.” and “I say I” was present throughout the show, which took place only a day after disgraced movie producer Harvey Weinstein was found guilty of rape. The collection was relaxed with elements of lace, see-through panels, ruffles, draped dresses, and billowy skirts. The black ensembles added strength to the collection with more tailored blazers, leather pieces and black boots.

2020 was also the year dior debuted its first ever loungewear collection. Also known as “Chez Moi,” Grazia designed the pieces during the early stages of lockdown due to the coronavirus. The range consists of pajama sets, ponchos, bathrobes and slides, sneakers and ankle boots — all are intended to be worn for working from home and for transitioning into rest afterwards. Grazia’s artist friend Pietro Ruffo also added his touch to the collection with prints for the loungewear pieces, including constellations, the world map, and natural elements.