Hypebeast Group signs with WME to move into premium content space

Hypebeast Group, a multi-media establishment, has joined forces with the leading entertainment agency, WME to represent Hypebeast Group’s first entertainment content vertical. This partnership highlights yet another milestone since the founding of Hypebeast.com by Kevin Ma in 2005. Hypebeast has quickly emerged and continued to distinguish itself as a leading multi-faceted media company that follows a mission of driving culture forward across its platforms and entities.

WME became one of the leading figures of entertainment and media companies representing an unparalleled list of talents like Oprah, Adele, Joaquin Phoenix, Christian Bale, Matt Damon, and Tilda Swinton among others – while representing an array of content creators across different media platforms.

At the forefront of their own respective industries, this partnership marks a special venture between the two companies, as Hypebeast enlists WME to help create new opportunities in the film and television space. The global fashion and culture publisher will look to adapt its content and IP across the new mediums.

“We are thrilled to be partnering with WME,” states Kevin Ma, CEO and founder of Hypebeast Group, “I am looking forward to making great content produced by our in-house talent and experts from WME, and broadening our reach and influence to existing and wider audiences.”

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