Hypebeast Ltd. announces half year financial results

• Recorded revenue of HK$450.0 million, up from HK$440.8 million in 1H2022, representing an increase of HK$9.2 million or 2.0%
• Average website monthly unique visitors (number of users who requests web pages across its media platforms in a month) for the 12-month period ended 30 September 2022 amounted to 17.4 million, representing a 11.7% increase over prior period
• Aggregated social media followers (total number of followers on all third-party social media platforms, including but not limited to Facebook, Instagram and Twitter) increased from 28.1 million as at 30 September 2021 to 33.2 million as at 30 September 2022

[Hong Kong, 21 November 2022] – Hypebeast Limited (Stock Code: 0150.HK) is a global leading platform for contemporary culture and lifestyle, and a premier destination for editorially-driven commerce and news. The board of directors of Hypebeast Limited (Stock Code: 0150.HK) has announced the Group’s unaudited interim results for the six months ended 30 September 2022 (“1H2023”).

As COVID-19 related restrictions have largely ceased in Europe and North America, the Group has noted increasing demand for events production and offline partnerships under the Media Segment in these regions, and the momentum for growth in these regions remains strongly positive. The recorded revenue of HK$450.0 million, up from HK$440.8 million in 1H2022, representing an increase of HK$9.2 million or 2.0%.

Although broader macroeconomic headwinds may put pressure on brand advertising dollars and have near-term impact on the Group’s business, the COVID-19 pandemic also accelerated digitalization of advertising as global brands shift marketing dollars from traditional marketing channels to digital channels; the Group forecasts a positive effect on the Media Segment with an increase in the number and size of media contracts over the long term. The Group’s value proposition around immersive media campaigns incorporating in-real-life, omnichannel experiences alongside digital amplification and digital-native communities continues to appeal to global brand partners, and the Group continues to see sales growth and new opportunities with clients in expanding categories and industries, such as alcohol, automobile, travel and financial services.

The Group aims to attract and reach a wider user-customer base through its development of new editorial properties, and will continue to explore similar opportunities by establishing various experiential channels and touchpoints in order to drive the Group’s brand awareness and increase engagement with new and existing users and customers.

The HBX New York flagship store that was opened in the United States in June 2022 will be a strong accelerator for the Company’s growth in North America and serve as a core point of marketing for the E-commerce and Retail Segment. Several high-profile sales and cultural events and campaigns were hosted at the space during 1H2023, as the Group continues to realize its strategy of omnichannel and immersive experiences interwoven with its retail execution at the New York flagship location.

The Group will also continue to focus on monetizing its wide-reaching and ever-growing follower base by encouraging user conversion through the integration of its E-commerce and Retail Segment services directly with the compelling and engaging content produced from its media platforms. The Group continued to upgrade and invest on the HBX platform and various back-end platforms to enhance the user journey with the ultimate aim to allow its loyal community of readers to enjoy a seamless shopping experience on an integrated site and mobile app. The Group remains focused on value-added, return-on-investment focused upgrades to its E-commerce capabilities which broadens its reach and base of customers and enhances revenue and margin over time.

Hypebeast Ltd. is and continues to be geographically and strategically well-positioned to capture significant growth opportunities in both its Media and E-commerce and Retail Segments in its key operating regions, through leveraging its brand popularity and high-profile networks, particularly, in the U.S., United Kingdom, China, South Korea, Japan and Southeast Asia.

For further details, visit the Group’s corporate website to view the full results announcement.

Investor inquiries: investors@hypebeast.com

Media inquiries: media@hypebeast.com