hype cog

What makes a brand stand out to you?

Jan 30, 2013 @ 01:27
Exclusivity, quality, certain patterns, history of a brand. I want to know what makes a brand stand out to you and makes you an avid buyer.  All responses appreciated.
Jan 30, 2013 @ 01:43
not asking for suggestions
Jan 30, 2013 @ 02:10
be unique. think of shit that hasn't already been done 1000x
Jan 30, 2013 @ 03:33
I don't like brands that take their customers for granted. For example, Supreme NY could come out with some complete garbage and bullshit and people would still wear it because of the name and because Tyler is coppin' it. No brand should ever take their audience for granted.

Originality is wonderful, especially when it's so hard to come by when everyone and their fuckin' mom is starting up their own clothing line.
Jan 30, 2013 @ 03:35
box logo quality 

.wa do dem.

Jan 30, 2013 @ 05:05
Thanks for the feedback everyone.  I feel as thought there isn't a GOOD medium between high fashion and street wear. Also what do you think about leather goods? That would be less than 1,000
Jan 30, 2013 @ 06:37
simple yet eye catching design. Catchy theme that won't become corny after a few years

not to jump on the Ronin bandwagon but they have a theme that could be nurture into long lasting and their stuff are always simple and clean
Jan 30, 2013 @ 14:37
Timeless design, good quality, fine materials, nice cut. Exclusivity is always good, I don't like mass produced products. and if patterns are used, I prefer custom made patterns.

Also not to forget, good customer service and fast shipping is always appreciated.
Jan 30, 2013 @ 18:30
I'm actually pretty interested in this too. I've been reading a lot and doing a uni project on streetwear, interviewing shop managers and guys who wear a lot of streetwear for research. 
How do you guys feel about brands going beyond clothing? Like, if a brand were to sponsor skaters or shows. I'm looking at the marketing side and it seems that more brands, shops etc would get recognition from helping out the different scene offshoots, like art, graffiti, music to transcend the typical clothing brand activity.
How does that sound?
Jan 30, 2013 @ 18:45
how box their logos are
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