My nigga, I think you stopped reading after my second paragraph.. My point is that the Story is missing from streetwear. The soul of the brand. I'm a humble student to the game and see brands sprout all the time with no roots. Just a plant hovering above ground with no root to prevent the wind from blowing them over. It goes well above streetwear.. you need an iron string, a cause, a source that connects to something real, then from that you birth the creation, the art, the graphic tees, hoodies, cut n sews, nigga name it. It's what separates your Been Trill and slowbucks Brands from your Stussys and 10 Deeps.. The story's is missing.Really? Since when? Thats what the base of streetwear has and will always be. People wont stop wearing t-shirts and hoodies. It's wearable art. What do you want new brands to do, come up with some new type of clothing article? You want every brand to do cut & sew, then people will be complaining that no one is doing t-shirts and hoodies.Streetwear has evolved and will never again be just t-shirts, hoodies etc. More than a piggybacked brand, or trendy simplistic design concepts, in order for any streetwear brand to survive and stick out in this over-saturated field of duplicated and half thought out brands, you have to have an original aesthetic.. and most crucial, a genuine story behind the brand.
No one gives a shit anymore about your (1) Tee. I MYSELF, give a brand 10 seconds to immerse me in their brand story, culture etc. Then if I'm sold on that, I peep their designs.
Jonas from LRG, Jeff Staple, Nick Tershay all had a great story and culture behind them and that's what carried them through the gates (Having a best friend start Girl skateboards and giving you a distribution deal helps too but still).. Streetwear is filled with soulless brands that IF they were to make it past the gates like a pink dolphin or something, they'll just come tumbling down their fiscal charts in a year and into the gravesite of all streetwear fashion brands that once were.. i.e. the shelves of Marshalls.
Cultivate a brand story, watch "How to make it in America" if you need inspiration. (Kanye voice) DO SOM-IN
But by all means if these brands want to be shallow vessels floating with half thought out designs because theres nothing real to seed them from then fuck it, Produce.. Keeps forums like Hypebeast and Highsnob something to dissect and chat about.