A couple really quick thoughts. I like the use of colors, the blues and green are a nice combination, but there are so many different fonts and logos going on, I would work on the cohesiveness of the collection and streamlining the designs and branding.What do you guys think about my 2013 Fall/Winter Collection ? @MotivStreetwear
Also, your white logo on the 2 photographs and the cloud / grass image looks like watermarks to me, I would re-consider its placement.
Established, popular brands can release their name in different logo styles because they have a following that wants to wear their name but a new brand needs to establish themselves first before these types of designs will sell. And to establish themselves a brand needs to be doing something different or better than everyone else to stand out.
Just a couple thoughts as I'm working on my own launch. Good luck to everyone working on their brands.