My business partner and I have been working on our idea for many months now. We've
been working in the raw denim industry for about 2 years now as a denim
jeans retailer (Mostly Japanese and American brands) so we've had the
opportunity to work with some of the highest quality denim in the
However, with every pair that we sell, there are things we personally think we can improve.
idea is to create a new technical garment brand. We get much
inspiration from other technical garment brands like ISAORA, Stone Island, Acronym, Outlier, Arc'teryx Veilance, Nigel Cabourn and some high fashion designers like Boris Bidjan Saberi, Carol Christian Poell,
Damir Doma, etc.
Why technical garments?
1) We're from Vancouver - land of rain
2) We believe that the clothing you buy should make your standard of living better in SOME way. The garments you buy should contribute somehow, and having this "third dimension" would create so much more value to the piece in addition to it looking good.
our expertise lying in denim jeans, we've been researching technologies
to make the denim fabric water-resistant while still being able to
fade. We're aware of the Levi's Commuter but to be honest, it's not that
great. We got samples from the factory in South America that makes the
fabric for them and we didn't like them.
We're going to start with 3 fits: straight, tapered and curved-seam.
Hopefully if our company can grow, we can expand to other things like shirting, outerwear, luggage and accessories.
We've spoken with many, many, many denim mills and we think we've found the fabric we like:
We have a name and our website domain had just been purchased but I don't want to release it until it's ready :p
Not much to show yet, but I would love to hear some of the HB community's feedback.