We've talked before you're cool dude and helped me out with the templates so thank you, for me the pics you posted earlier just seem like they belong on Tumblr with a whole bunch of swag type shit ya know. No hate just saying. I def like what your F/W line up is looking like. It's more clean cut and less typical then your previous "heart" stuff. Seems like it would be better to build your brand as "URBN." with the most recent designs then the hearts b/c people won't know that those are from your brand.
to be honest, when i first saw the pics, the word "swag" flew through my mind. the poses, the outfit, snapbacks, just don't look good.
i love it when a product really gives me that "wow", but you've came out with this design multiple times, and it gets old seeing it again.
just my 2 cents
Damn....the LAST thing I was shooting for was the 'swag' factor! I do see your point guys, and I can see how you thought that.
I can honestly say that I'm in a tough place because that Heartbeat logo is, and has been, my
Biggest selling product since I started in 2010. Ironically enough, it did blow up on tumblr last year with the girl in the first pic getting it like 13k notes collectively from about 4 different pics. (let me add that those crews in the pic are last years releases...I haven't released any new ones yet). It's hard for me to completely move away from that design since customers new and old ask when I'm releasing more of it.
My intention is to brig the URBN. look to light and that's going well for my first release, but that Heartbeat is heavy on people's mind.
I'm going to just mix the two of them together for designs, but do more of the URBN. releases. I'm definitely not trying to change up on what my customers love right away, but rather do it slowly but surely.