Fall 2011 PhotoshootBlogOnline StoreFacebook Page
good start, but the bigcartel page annoys me. it's set up sort of a like a tumblr, and it looks disorganized.
one other thing that sort of bugs me is the for the product shots, you used the lookbook. imo it looks better when all product shots are coherent to eachother, and the lookbook is showed seperately.
you might want to invest into building a more structured website. if i were to go on your website, i would think it's a blog, not a clothing brand. building a website with more tabs and content gives the consumer more of a reason to stay on your website and helps with seo.
otherwise, good start, and good luck.
try not to use clothing that isn't your's in your lookbooks it kind of defeats the purpose, especially if you're trying to sell a tee and the models are wearing their jackets over it, I know it may have been cold since I'm assuming you guys shot it in Philly but a couple minutes of toughing out the cold is worth it if the consumer gets a better view of the product.
Thanks for the advice. I'll definitely take that into consideration during my future photoshoots.