If anyone has ever tried to put together a cut-and-sew piece, you'd have no problem with the pricing because there are a lot that goes into producing these pieces. Fabric shopping, sample making, designing, set-up, production, producing one-of-a-kind prints for shirts, quality assurance, shipping, etc etc. Put this on top of regular overhead bills, the way I see it, Mega needs to sell a lot of these to break even.
And if you've been rocking Black Scale for a long time, or just check out their stuff regularly, you should've already seen that this is the direction BS has been aiming towards.
BS is still a fairly new brand, 5 years going into their 6 in November, and they've managed to accomplish more things than any other brands can do.