like you can stop people from buying your product...i doubt Jebbia is delusional ....at a certain point its out of his control and im sure he's fine with it...
not really what i was saying
i guess you're right that you can't choose your customers, but as customers the people here don't really embody the ideals of the company. this is a site call Hypebeast and the brand is designed and marketed for people who dont like hype. there's nothing anyone can do about it, but its kind of weird right?
the people here don't really embody the ideals of the company....how so, because we post on a message board? i mean sure, theres plenty of herbs here but in general i don't feel it makes sense to exclude us on that basis alone...i feel like you can post here and still live the DIY/DGAF/skate/street/hip-hop ethic that Supreme resonates. or maybe i'm wrong. Jebbia has said he wants to design clothes for the super-picky snobbish NYC kid that cares about style. maybe if you're not super picky, into fashion, and from New York, you aren't a brand ideal icon.
the brand is designed and marketed for people who don't like hype...hmm i'm not sure what you mean here...i mean, the brand is built on and thrives on hype, albeit subtle, the plain photoshoots, the understated styles, using Jason fucking Dill as a model, there's not a lot of extravagance, the whole media unfriendliness and non-publicity as promotion is still promotion...then we have the not so subtle. plastering wheatpaste Kate Moss posters all over the city, getting celebs to endorse them, Tyson, Reed... sounds hype to me. the super-secretive nature of their campaigns, collabs, and even once-a-week releases is all part of this well-thought-out marketing scheme that's so fucking perfect it appears, so elegantly, that they're not even trying. .