they're not opening a store in long beach. that's just a shop that sells diamond gear and had a display in their windows.
Balls. Well still glad I'll be living next to it!
I've been there a few times. Cool thing about that store is that you can bargain with them. When the smoke ring hoodies dropped, they told me I can have one for $50. Pretty cool considering that's $30 off retail. Im not sure if they still do that cause I haven't been there in a while.