...but the thing is its still "selling out" in the sense your selling your shit into stores full of kids who wear shit for the hype (Diamond,LRG).
Basically before Blvck Scvle was only associated with Rocky which by itself made this brand a little mysterious, dark and just all around really dope aesthetic but after a bit it started poppin up at Active and Karmaloop. It was gaining a bit of exposure. Which led to more lame ass hyped (diamond cuz of Wiz x supreme cuz of Tyler) wearing it. Now its just going to get worst soon you'll see it on every herb in the mall.
Its going to sky rocket in sales but I feel the aesthetic of a brand i once fucked with will fall. It also makes me not want to get a shirt that some kid who bumps nothing but "trendy" singles and is of Caucasoin or Philippian descent riding for Blvck Scvle without knowing any knowledge of what it come form and whats its about.