November 30, 2011 at 05:47:20 Nov 30, 2011 @ 05:47
We have been selling hardware at Zumiez since 2001 & apparel to them since 2005 or 2006. I did say in the past that Zumiez and Karmaloop will not get our whole line and they don't. Neither company gets any of our limited edition items or collabo's that we continue to make specific for our true fan base + when have you ever seen any Diamond cut n sew at Zumiez? We now make all of our limited edition pieces with Diamond blue tags to differentiate what can only be bought from our online store or on Faifax for those that don't want to be rocking the same tee as a kid that copped off Karmaloop or Zumiez etc. Not much has changed in our overall philosophy of the brand, but over time we definitely have become a lot more visible outside of the skate/boutique world. At the end of the day we still make products we like, we don't make silly items or graphics just because we know they will sell & will always stay true to our skate, sneaker and streetwear upbringing.