hype cog


Further delving behind the stories that make up the creative landscape, here are the editorials exploring the latest trends through the lens of our in-house team. From thinkpieces, interviews and guides to our ongoing series of coverage across fashion and lifestyle domains, stay tuned to our bespoke features below.

An Inside Look at Pop Trading Company, Amsterdam’s Best New Skate Brand
12 Product Drops You Don’t Want to Miss This Week
JULIUS Heads to an Industrial Dungeon for This Spring/Summer 2018 Editorial
Helmut Lang Is Here to Make New York Fashion Great Again
Banksy's Gift Shop, JR's Politically-Charged Mural & More Noteworthy Art Stories
AAPE Celebrates Its LA Store Opening With Exclusive Capsule Collection
Brendon Babenzien on Using Clothing as a Vehicle to Implement Change
LeBron James Reminisces on His Journey to Becoming the Face of the NBA
This Week's Sneaker Drops Host Sleepers, a Kyrie x Kobe Mashup and the Biggest Collab of the Year
HYPES is a real time popularity metric informing readers of what is trending