hype cog


Further delving behind the stories that make up the creative landscape, here are the editorials exploring the latest trends through the lens of our in-house team. From thinkpieces, interviews and guides to our ongoing series of coverage across fashion and lifestyle domains, stay tuned to our bespoke features below.

Here Are the Most Hyped Products Dropping in Europe This Week
Burberry and the Art of Tenacity
Here's Where to Buy the Most Anticipated Sneaker Releases in Europe This Weekend
Fuji Rock Festival Photo Recap: Gorillaz, Sampha, The xx & More
The Definitive List of New York City's Top 10 Superheroes
Your Guide to the UK's Best Multi-Brand Fashion Stores Outside of London
adidas Running Is Set to Unveil Its Groundbreaking adiZero Prime Parley
A Closer Look Inside Sterling Ruby's Calvin Klein Flagship Redesign
Lil Yachty Is the King of Teens Who Respects Everything
HYPES is a real time popularity metric informing readers of what is trending