Nike’s collaborates with
Travis Scott and
Virgil Abloh continuing the theme with its latest
Zoom Pegasus 35. Featuring marker-pen doodles on the midsole, heel cup, insole, outsole, tongue and laces, Nike’s handwritten-style quotes and drawings subtlely customise the “Oreo” themed running shoe. Unicorn horns adorn a sneaker doodle on the tongue while the laces are wrapped with ‘I love 2 run / I hate 2 run’ text. Nike even gives its iconic Swoosh a graphic treatment, appearing hastily sketched onto the shoe. Stars, clouds and the slogans ‘Last one gets a rotten egg / Run to a magical place’ complete the DIY runner.