The popular NASCAR-branded gear of the ’90s has returned in a new capsule released by the racing company in celebration of the 70th annual Southern 500, which took place earlier this month at Darlington Raceway. Stocked with several nostalgic quotes and graphics that defined the era, the collection encompasses an assortment of colorful jackets, T-shirts, footwear, and hats.
The outerwear revisits the logos of brands that were closely affiliated to NASCAR during that period, including M&M’s peanuts, STP Oil and Hellmann’s Mayonnaise. “Too Tough to Tame” marks a key phrase on tees that pay homage to the Darlington Raceway, while esteemed racers like Bill Elliott and the late Dale Earnhardt Sr. are spotlighted on others. Accessories like NASCAR-stamped slides and caps round it all out.
Check out the full collection now at NASCAR’s webstore and for more in fashion, see how adidas revived Arsenal’s jersey from the ’90s for the 2019/20 away kit.