For the latest addition to its extensive catalogue, MCM is releasing a series of sustainably and ethically-crafted underwear along with loungewear and sleepwear collections.
The German fashion house provides a refreshing take on men’s and women’s undergarments, using Biodynamic Egyptian Giza cotton — a fabric choice that showcases MCM’s commitment to Earth-conscious efforts. Design wise, the collection challenges the classic perception of underwear, providing a vehicle for wearers to showcase their bold, individualistic freedom. The brand’s DNA is embedded into briefs, boxers and bra tops alongside women’s leggings, crop tops and cycling shorts.
The underwear drop coincides with the debut of its new lounge and sleepwear assemblage, which connects heritage to modern expressions of identity. Wearers may take repose in the silk threaded reversible robe, pajama sets, drawstring and sleep shorts, boxers and sleep masks. The injection of striking hues and bold energy — a signature of the label since its inception 1976 — offers versatility for styling as separates. Eye-catching details, such as the signature Visetos print and iconic logo-ing wrap together the aesthetic qualities of the collection.
MCM’s underwear, loungewear and sleepwear collections are available now on MCM’s website.