Billionaire Boys Club Ice Cream x Reebok BB 4000 Mu

Release Date

February 22, 2020 (US)


89 GBP




Billionaire Boys Club ICE CREAM continues its partnership with Reebok with an upcoming pair of BB 4000 Mu sneakers, delivered in a “Tan” colorway and covered in graphic motifs.

The spring-ready pair is adorned with various references to BBC ICE CREAM’s iconography, ranging from an all-over diamond print to dollar signs and the label’s ice cream cone-head logo that takes the form of a hangtag. Elsewhere, the collaborative duo add embroidered ice cream skulls into the teal-hued suede heel tabs, as well as further use of this motif on the insoles.

Making this collaboration stand out is the addition of “ICE CREAM” branding on the tongue tabs and, most notably, a collectible-style shoe box. Instead of a normal box, the duo packages the pair in a metal lunchbox-like tin sporting a unique BBC ICE CREAM design that holds the shoes alongside a collaborative shoehorn and a packet of spare white and teal laces.

Take a look at the BBC ICE CREAM x Reebok BB 4000 Mu in the gallery above, and be sure to pick up a pair from retailers such as Sneakersnstuff when they drop on February 22 for £89 GBP (approx. $115 USD).

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