CamSoda Offers $205M USD to Replace Under Armour as Official Partner of UCLA Athletics
Sports

CamSoda Offers $205M USD to Replace Under Armour as Official Partner of UCLA Athletics

The adult webcam company makes its bid.

Under Armour Seeks to Terminate $280 Million Deal With UCLA
Sports 

Under Armour Seeks to Terminate $280 Million Deal With UCLA

The largest deal in NCAA history.

Junya Watanabe's $950 USD UCLA Logo Sweater Is for Die-Hard Alumni
Fashion

Junya Watanabe's $950 USD UCLA Logo Sweater Is for Die-Hard Alumni

Rep the West Coast with pride.

LaVar Ball Blames LA Lakers' Poor Record on Lonzo Being Benched
Sports

LaVar Ball Blames LA Lakers' Poor Record on Lonzo Being Benched

“The Lakers should build around Lonzo.”

LaVar Ball and President Trump Beef Over LiAngelo's Release From China
Sports

LaVar Ball and President Trump Beef Over LiAngelo's Release From China

LaVar Ball doesn’t buy it.

Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?
Sports

Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?

With Nike, adidas and UA refusing LaVar’s terms, Big Baller Brand has assumed full existential tailspin before it could even take off.

Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History
Sports

Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History

A 15-year deal worth $280 million USD to be exact.

Diddy Was Arrested Yesterday for Assault With a Deadly Weapon
Music 

Diddy Was Arrested Yesterday for Assault With a Deadly Weapon

Apparently, Diddy took it to his son Justin’s campus with a bone to pick with the young man’s

Watch Lil B's Legendary Lecture at UCLA
Music 

Watch Lil B's Legendary Lecture at UCLA

Kanye West may have caused a bit of buzz this weekend for delivering a lecture at Los Angeles Trade

Lil B to Do a Lecture at UCLA This Week
Music 

Lil B to Do a Lecture at UCLA This Week

More history is being made, thanks to the Based One. Lil B has announced via Instagram that he will

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