Reigning Champ

Reigning Champ

Canadian Streetwear Brand
Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

2016

Releasing first shoe with New Balance (Aug 2016)
Releasing first Reigning Champ x Adidas project (Nov 2016)
Opening Toronto flagship store (Nov 2016)
Releases second MLS Cup Champions pack with MLS
Collaborates with Mitchell & Ness on official NBA product for All-Star Weekend in Toronto
Collaborates with Asics Tiger on their first apparel release

2015

Opens the Vancouver flagship store
Starts the Reigning Champ "One for One" project
Releases the first MLS Cup Champions pack with MLS
Launches Sea to Sky product line

2014

Collaborates with Everest NY

2012

Releases first collaborative shoe with Converse
Launches official website and online store

2007

Founded by Craig Atkinson
Reigning Champ Gets Technical With "Sea To Sky" Collection
Fashion

Reigning Champ Gets Technical With "Sea To Sky" Collection

Packable goods, weather fighting layers and cozy shearling lining.

adidas Taps Reigning Champ to Rework "Very Limited" UltraBOOST
Footwear

adidas Taps Reigning Champ to Rework "Very Limited" UltraBOOST

Mark your calendars for Valentine’s Day.

Reigning Champ Celebrates 10 Years With "One Decade. No Compromise" Capsule
Fashion

Reigning Champ Celebrates 10 Years With "One Decade. No Compromise" Capsule

With attention to quality and detail.

12 Product Drops You Don’t Want to Miss This Week
Fashion  

12 Product Drops You Don’t Want to Miss This Week

From Palace to Stone Island.

Reigning Champ Taps New Era for Fall/Winter 2017 Hat Capsule
Fashion

Reigning Champ Taps New Era for Fall/Winter 2017 Hat Capsule

Shot on location at Los Angeles Memorial Coliseum

Reigning Champ & adidas Unveil Fall/Winter 2017 Collection
Fashion

Reigning Champ & adidas Unveil Fall/Winter 2017 Collection

Inspired by obsidian glass.

Reigning Champ Reveals Fall/Winter 2017 "Sea To Sky" Lookbook
Fashion

Reigning Champ Reveals Fall/Winter 2017 "Sea To Sky" Lookbook

More minimalist, monochrome quality.

adidas & Dak Prescott Unveil New Reigning Champ Collaboration
Fashion

adidas & Dak Prescott Unveil New Reigning Champ Collaboration

Minimalist bombers, pants, hoodies and more.

Reigning Champ's 2017 Fall/Winter Lookbook Delivers on the Cozy Casuals and Bold Basics
Fashion

Reigning Champ's 2017 Fall/Winter Lookbook Delivers on the Cozy Casuals and Bold Basics

A collection of original staples.

Michael Murphy Showcases Custom Installation at Reigning Champ NYC
Design

Michael Murphy Showcases Custom Installation at Reigning Champ NYC

Adding minimalism into minimalism.
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