Reigning Champ

Reigning Champ

Canadian Streetwear Brand
Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.

2016

Releasing first shoe with New Balance (Aug 2016)
Releasing first Reigning Champ x Adidas project (Nov 2016)
Opening Toronto flagship store (Nov 2016)
Releases second MLS Cup Champions pack with MLS
Collaborates with Mitchell & Ness on official NBA product for All-Star Weekend in Toronto
Collaborates with Asics Tiger on their first apparel release

2015

Opens the Vancouver flagship store
Starts the Reigning Champ "One for One" project
Releases the first MLS Cup Champions pack with MLS
Launches Sea to Sky product line

2014

Collaborates with Everest NY

2012

Releases first collaborative shoe with Converse
Launches official website and online store

2007

Founded by Craig Atkinson
Reigning Champ Joins Ron Herman Japan for Fuzzy Spring Capsule
Fashion

Reigning Champ Joins Ron Herman Japan for Fuzzy Spring Capsule

Maximum comfort.

Reigning Champ and adidas Reunite for Grey UltraBOOST Mid ATR
Footwear

Reigning Champ and adidas Reunite for Grey UltraBOOST Mid ATR

A quick follow up.

A Look Inside Reigning Champ La Brea
Fashion

A Look Inside Reigning Champ La Brea

The brand opens its very first U.S. store.

Nick Young & Karlie Kloss Star in Reigning Champ x adidas's New Campaign
Fashion

Nick Young & Karlie Kloss Star in Reigning Champ x adidas's New Campaign

The two brands reconnect for Spring/Summer 2018 comfort wear.

Reigning Champ Gets Technical With "Sea To Sky" Collection
Fashion

Reigning Champ Gets Technical With "Sea To Sky" Collection

Packable goods, weather fighting layers and cozy shearling lining.

adidas Taps Reigning Champ to Rework "Very Limited" UltraBOOST
Footwear

adidas Taps Reigning Champ to Rework "Very Limited" UltraBOOST

Mark your calendars for Valentine’s Day.

Reigning Champ Celebrates 10 Years With "One Decade. No Compromise" Capsule
Fashion

Reigning Champ Celebrates 10 Years With "One Decade. No Compromise" Capsule

With attention to quality and detail.

12 Product Drops You Don’t Want to Miss This Week
Fashion 

12 Product Drops You Don’t Want to Miss This Week

From Palace to Stone Island.

Reigning Champ Taps New Era for Fall/Winter 2017 Hat Capsule
Fashion

Reigning Champ Taps New Era for Fall/Winter 2017 Hat Capsule

Shot on location at Los Angeles Memorial Coliseum

Reigning Champ & adidas Unveil Fall/Winter 2017 Collection
Fashion

Reigning Champ & adidas Unveil Fall/Winter 2017 Collection

Inspired by obsidian glass.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.