Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England.
The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.
Reebok signs rapper Future
Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok
July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program
Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line
Reebok announces a partnership with CrossFit
January - Reebok names Paul Harrington President and CEO of the company
Adidas acquires Reebok as a subsidiary
December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise
Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years
Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers
The company debuts the Reebok Pump technology
Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track
Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women
Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade
Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”
British athletes wear the company’s shoes in the 1924 Paris Summer Olympics
J.W. Foster and Sons is founded by Joseph William Foster and his sons
Joseph William Foster begins producing and selling regular running shoes in Tottington
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