Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Reebok Classics Enlists Rejjie Snow, Childish Major and More to "Alter the Icons" for SS19
Footwear

Reebok Classics Enlists Rejjie Snow, Childish Major and More to "Alter the Icons" for SS19

And presents modernized takes on two of its signature sneakers.

Vetements & Reebok Debut New Scribbled Instapump Fury
Footwear

Vetements & Reebok Debut New Scribbled Instapump Fury

Add this to your sneaker rotation.

Official Look at Adsum x Reebok's New Pyro Sneaker
Footwear

Official Look at Adsum x Reebok's New Pyro Sneaker

The collaborative style releases this month.

Here's How Brands Are Celebrating Chinese New Year With Traditional "Red Pockets"
Fashion  

Here's How Brands Are Celebrating Chinese New Year With Traditional "Red Pockets"

Gung Hei Fat Choy!

UPDATE: NEPENTHES NY x Reebok Workout Plus Receives General Release Date
Footwear

UPDATE: NEPENTHES NY x Reebok Workout Plus Receives General Release Date

A clean take on the classic sneaker.

A Look at Adsum's Yacht Racing-Inspired SS19 Collection
Fashion

A Look at Adsum's Yacht Racing-Inspired SS19 Collection

The range includes a collaborative sneaker with Reebok.

Reebok by Pyer Moss Releasing Daytona Experiment 2 in 'Shades of Black'
Footwear

Reebok by Pyer Moss Releasing Daytona Experiment 2 in 'Shades of Black'

Selling exclusively on Pyer Moss’s official site.

Reebok Gives the DMX Series 1600 a Duo of Monochromatic Makeovers
Footwear

Reebok Gives the DMX Series 1600 a Duo of Monochromatic Makeovers

Clean takes on the ’90s-era runner.

Vetements & Reebok Release a Confounding $330 USD Metal Eyelet Cap
Fashion

Vetements & Reebok Release a Confounding $330 USD Metal Eyelet Cap

What would you do with it?

Reebok Sock Run.r Arrives in White & Grey
Footwear

Reebok Sock Run.r Arrives in White & Grey

Available now at select stockists.
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