Reebok

Reebok

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Founded 1895
Industries Sportswear
Headquarter Canton, MA, United States
Reebok Revives Clunky DMX Daytona OG
Footwear

Reebok Revives Clunky DMX Daytona OG

The retro runner is coming back.

Vetements & Reebok Drop Two Screaming Neon Instapump Furys
Footwear

Vetements & Reebok Drop Two Screaming Neon Instapump Furys

So loud you can hear them.

SSENSE Applies a Reflective Spin to the Reebok Run.r 96
Footwear

SSENSE Applies a Reflective Spin to the Reebok Run.r 96

Moonwalkers.

Take a Look Inside Reebok’s New Fitness-Obsessed Headquarters
Design

Take a Look Inside Reebok’s New Fitness-Obsessed Headquarters

Complete with a 30,000 square-foot gym, cafe, retail shop & more.

The Hundreds & Reebok Classics Unveil Two "Gemini" Workouts
Footwear

The Hundreds & Reebok Classics Unveil Two "Gemini" Workouts

Dropping in just a few days.

Take Another Look at MISBHV's Reebok Collaboration
Footwear

Take Another Look at MISBHV's Reebok Collaboration

Unveiled at the Polish label’s debut runway show.

Pyer Moss x Reebok DMX Fusion Experiment Returns in "Triple Black"
Footwear

Pyer Moss x Reebok DMX Fusion Experiment Returns in "Triple Black"

A spider-web of lacing options.

A First Look at the Cam'ron x Reebok Question
Footwear

A First Look at the Cam'ron x Reebok Question

Featuring Dipset branding throughout.

Reebok’s Workout Plus MU Returns In “White/Bright Lava Orange”
Footwear

Reebok’s Workout Plus MU Returns In “White/Bright Lava Orange”

Summer sneaker through and through.

Reebok Reveals New Sock Run.r & Run.r 96 Sneakers
Footwear

Reebok Reveals New Sock Run.r & Run.r 96 Sneakers

Strip it down or dress it up.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
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