Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Bronze 56K References the G-Unit G6 in Latest Reebok Club C Revenge Collaboration
Footwear

Bronze 56K References the G-Unit G6 in Latest Reebok Club C Revenge Collaboration

Releasing in both black and white.

Nike's Halloween Takeover Kicks off in This Week's Best Footwear Drops
Footwear 

Nike's Halloween Takeover Kicks off in This Week's Best Footwear Drops

Along with collaborations from Chemist Creations x ASICS, AMBUSH x Converse, Kanye x adidas, & much more.

The Reebok Answer V is Coming Back in Black and Silver
Footwear

The Reebok Answer V is Coming Back in Black and Silver

An ever-so-slightly altered take on one of Allen Iverson’s most famous signature models.

BlackEyePatch and Reebok Team Up For New Daytona DMX II
Footwear

BlackEyePatch and Reebok Team Up For New Daytona DMX II

A master class in metallic detailing.

Reebok Celebrates Allen Iverson's Cultural Impact with Question Mid "Double Cross"
Footwear

Reebok Celebrates Allen Iverson's Cultural Impact with Question Mid "Double Cross"

Nodding to AI’s influence, both on and off the court.

Reebok Debuts Zig Kinetica Cushioning With Concept Type 1 Silhouette
Footwear

Reebok Debuts Zig Kinetica Cushioning With Concept Type 1 Silhouette

A lifestyle silhouette with bold new performance features.

Official Look at the Palace x Reebok JK Workout Mid
Footwear

Official Look at the Palace x Reebok JK Workout Mid

In true Palace fashion, it’s rife with special details.

Palace & Reebok Classics Tease Hightop Winter 2019 Collaboration
Footwear

Palace & Reebok Classics Tease Hightop Winter 2019 Collaboration

Coming soon.

An Official Look at Reebok x adidas' Instapump Fury BOOST
Footwear

An Official Look at Reebok x adidas' Instapump Fury BOOST

Releasing in five colorways across thee packs.

Angelo Baque Teases Awake NY & Reebok Classic Collab
Footwear

Angelo Baque Teases Awake NY & Reebok Classic Collab

Dominated by Awake branding.

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