PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
PUMA Celebrates Manchester's History With Manchester City 2019/20 Kits
Sports

PUMA Celebrates Manchester's History With Manchester City 2019/20 Kits

Including a Haçienda-inspired away jersey.

Shoe Palace & PUMA Celebrate Summer with New "Falling Coconuts" Collection
Fashion

Shoe Palace & PUMA Celebrate Summer with New "Falling Coconuts" Collection

A new PUMA RS-X stands at the center of the collaboration.

First Look at the Chinatown Market x PUMA Collaboration
Footwear

First Look at the Chinatown Market x PUMA Collaboration

“Sports-inspired” pieces with colorful DIY graphics.

PUMA Revives Its Vintage Basket 68 Mid in Two Monochromatic Palettes
Footwear

PUMA Revives Its Vintage Basket 68 Mid in Two Monochromatic Palettes

Finished with soft ankle collars and suede panels.

PUMA Is Releasing the Inhale Origin in "White/Gray Violet"
Footwear

PUMA Is Releasing the Inhale Origin in "White/Gray Violet"

Retaining the OG design of exaggerated contours and curves.

PUMA Gets Patriotic for Palace Guard "4th of July" Release
Footwear

PUMA Gets Patriotic for Palace Guard "4th of July" Release

Complete with a Declaration of Independence-inscribed insole.

YBN Cordae Sports the PUMA CELL Alien OG in New Lookbook
Footwear 

YBN Cordae Sports the PUMA CELL Alien OG in New Lookbook

Presented by PUMA
The latest ’90s runner to make a comeback.

PUMA's "Jersey Pack" Adds Bold Stylings to the Footy Kit
Fashion

PUMA's "Jersey Pack" Adds Bold Stylings to the Footy Kit

Taking you from the streets to the pitch in style.

YBN Cordae Is PUMA's Newest Youth Ambassador
Footwear

YBN Cordae Is PUMA's Newest Youth Ambassador

Joining the likes of Big Sean, Meek Mill and G-Eazy.

PUMA Will Release More Nipsey Hussle Collaborations
Footwear

PUMA Will Release More Nipsey Hussle Collaborations

“We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate.”

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