PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops
Footwear 

Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops

Alongside collabs from OBJ & Nike, Bodega & New Balance, Helly Hansen & PUMA, and White Mountaineering & adidas.

Go Behind the Scenes of the RHUDE x PUMA Collaboration With Rhuigi Villaseñor
Fashion

Go Behind the Scenes of the RHUDE x PUMA Collaboration With Rhuigi Villaseñor

PUMA’s new YouTube series will highlight some of its storied partnerships.

Kevin Knox, Terry Rozier & Skylar Diggins Unveil PUMA's Clyde Hardwood Model
Footwear

Kevin Knox, Terry Rozier & Skylar Diggins Unveil PUMA's Clyde Hardwood Model

An all-new performance sneaker from PUMA’s newly-invigorated Hoops division.

PUMA & Helly Hansen Deliver an Ode to the '90s
Fashion

PUMA & Helly Hansen Deliver an Ode to the '90s

Featuring outwear, casual apparel and footwear.

size? Looks to Mythology for PUMA Inhale "Kraken" & "Medusa" Releases
Footwear

size? Looks to Mythology for PUMA Inhale "Kraken" & "Medusa" Releases

Decked out in green or silver.

Bloomingdale's Ups Lifestyle Offering with Nike Vandalised LX and PUMA CELL Alien OG
Footwear 

Bloomingdale's Ups Lifestyle Offering with Nike Vandalised LX and PUMA CELL Alien OG

Presented by Bloomingdale's
A closer look at the retailer’s latest drops.

Puma's RS-X Softcase Sneakers Receive Bright Retro Pop Colors
Footwear

Puma's RS-X Softcase Sneakers Receive Bright Retro Pop Colors

Reworking the throwback running silhouette.

The HYPE Report: adidas Signs eSports Star, PUMA Reveals Nipsey Hussle Collection and More
The HYPE Report

The HYPE Report: adidas Signs eSports Star, PUMA Reveals Nipsey Hussle Collection and More

Our editors also discuss Greg Yüna’s jewelry art, Martin Scorses’s ‘The Irishman,’ and BMW’s Vantablack X6 Coupe.

PUMA Unveils Full Manchester City 125th Anniversary Capsule
Sports

PUMA Unveils Full Manchester City 125th Anniversary Capsule

Show off your team pride.

Knicks Rookie RJ Barrett Talks Signing With PUMA and NBA Goals
Footwear 

Knicks Rookie RJ Barrett Talks Signing With PUMA and NBA Goals

The No. 3 overall pick in the 2019 Draft announced a multiyear partnership with PUMA yesterday in NYC.

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