PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
PUMA Basketball & Chinatown Market Tipoff the 2018 NBA Draft with Graphical Capsule
Fashion 

PUMA Basketball & Chinatown Market Tipoff the 2018 NBA Draft with Graphical Capsule

The collection hit the shelves of a pop-up earlier today.

PUMA Basketball Relaunches With JAY-Z as President of Operations
Fashion

PUMA Basketball Relaunches With JAY-Z as President of Operations

Along with signing the likely No. 1 overall pick, DeAndre Ayton of Arizona.

Manchester United’s Romelu Lukaku Reportedly Signs Largest Ever PUMA Deal
Sports

Manchester United’s Romelu Lukaku Reportedly Signs Largest Ever PUMA Deal

After a year without a sponsor.

A First Look at PUMA’s New Jamming Fusefit Model in Black/White
Footwear

A First Look at PUMA’s New Jamming Fusefit Model in Black/White

The brand’s jamming pebbles find a new host.

PUMA & ASOS Collaborate on Environmentally Conscious "Sustainability Pack"
Fashion 

PUMA & ASOS Collaborate on Environmentally Conscious "Sustainability Pack"

Presented by PUMA
That carbon neutral flex.

A First Look at the PUMA Thunder Desert
Footwear

A First Look at the PUMA Thunder Desert

Meet the Thunder lineup’s newest member.

PUMA's Thunder Spectra Gets a Fresh Take for Fall 2018
Footwear

PUMA's Thunder Spectra Gets a Fresh Take for Fall 2018

Hits of grey, orange, yellow, and tan.

Arsenal Debuts 2018/19 Away Kits Designed by PUMA
Sports

Arsenal Debuts 2018/19 Away Kits Designed by PUMA

Dressed in “Peacoat Navy.”

PUMA Applies a Tie-Dye Treatment to the Avid evoKNIT City Punch
Footwear

PUMA Applies a Tie-Dye Treatment to the Avid evoKNIT City Punch

Dubbed “Soft Fluo Peach.”

PUMA Shares Classic Suede in Special "Made in Italy" Duo
Footwear

PUMA Shares Classic Suede in Special "Made in Italy" Duo

In white or birch/team gold.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
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