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Date of Birth July 27, 2008
Headquarter Encino, CA, United States

Latest Collections

Primitive 2015 Spring Delivery 2 Lookbook
Fashion

Primitive 2015 Spring Delivery 2 Lookbook

Paul Rodriguez-headed Primitive returns with another range of street- and skate-ready garments for

Primitive x CLSC "Morning After Pack"
Fashion

Primitive x CLSC "Morning After Pack"

Primitive joins CA-based street label CLSC to present the “Morning After Pack.” Embodying all the

Primitive 2014 Fall/Winter Collection
Fashion

Primitive 2014 Fall/Winter Collection

Based in California, Paul Rodriguez’s Primitive imprint has been gaining steam recently with its

Primitive x adidas Skateboarding A League Stan Smith Vulc
Footwear Fashion

Primitive x adidas Skateboarding A League Stan Smith Vulc

Los Angeles-based Primitive has joined adidas Skateboarding to present the first collaborative

Primitive 2014 Spring/Summer "High Desert" Collection
Fashion

Primitive 2014 Spring/Summer "High Desert" Collection

Fresh off the recent introduction of Primitive Skateboarding, Paul Rodriguez’s Primitive returns

Paul Rodriguez Introduces Primitive Skateboarding
Sports

Paul Rodriguez Introduces Primitive Skateboarding

The rather abrupt team changes in skateboarding in 2013 — which resulted in high-profile

Primitive x adidas Skateboarding 2014 Stan Smith Vulc
Footwear Fashion

Primitive x adidas Skateboarding 2014 Stan Smith Vulc

Having launched a slew of well-received footwear collaborations, streetwear label

Primitive 2013 Holiday Collection
Fashion

Primitive 2013 Holiday Collection

Using the appeal of women in men’s clothing to showcase its latest apparel lineup, Primitive

Primitive 2013 Fall/Winter Collection
Fashion

Primitive 2013 Fall/Winter Collection

Offering a blend of streetwear concepts with a varsity aesthetic, growing urban-apparel house

Primitive 2013 Summer Collection
Fashion

Primitive 2013 Summer Collection

The brainchild of Andy Netkin and professional skateboarder Paul Rodriguez, Primitive started out

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