New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance Drops Summer-Ready Made in USA 998 "Cotton Candy"
Footwear

New Balance Drops Summer-Ready Made in USA 998 "Cotton Candy"

An accessible blend of pink, white and blue.

Aries Partners With Slam Jam for New London Pop-Up
Fashion

Aries Partners With Slam Jam for New London Pop-Up

Featuring exclusive drops from labels including Martine Rose, Thames & Vans.

New Balance Debuts All-New ML99HLW
Footwear

New Balance Debuts All-New ML99HLW

A 99 sneaker inspired by three archive models.

New Balance Delivers "Faded Rose/Komen Pink" 990 for Spring
Footwear

New Balance Delivers "Faded Rose/Komen Pink" 990 for Spring

A solid option for the warmer months.

Concepts Drops Exclusive Mallard-Inspired New Balance 998
Footwear

Concepts Drops Exclusive Mallard-Inspired New Balance 998

Quack quack.

COPSON Celebrates New Balance Collaboration in "Notes From An Island" Short Film
Footwear 

COPSON Celebrates New Balance Collaboration in "Notes From An Island" Short Film

Shot on location in Northern Ibiza.

Bodega & New Balance Unveil Boston-Themed 998 "Mass Transit" Exclusive
Footwear

Bodega & New Balance Unveil Boston-Themed 998 "Mass Transit" Exclusive

Limited quantities.

New Balance Gives the 991.5 Sneaker Three New Spring-Ready Colorways
Footwear

New Balance Gives the 991.5 Sneaker Three New Spring-Ready Colorways

Coming in black, red and purple.

COPSON Teams Up With New Balance For European-Summer Inspired Collaboration
Footwear

COPSON Teams Up With New Balance For European-Summer Inspired Collaboration

“Slow sipping at the beach bar.”

New Balance Dips Its 990v4 in the "North Sea"
Footwear

New Balance Dips Its 990v4 in the "North Sea"

Coming in teal blue with 3M detailing.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
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