New Balance

New Balance

American Footwear Manufacturer
New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
mita sneakers & WHIZ LIMITED Team up on Reflective Color-Blocked New Balance MS574 V2
Footwear

mita sneakers & WHIZ LIMITED Team up on Reflective Color-Blocked New Balance MS574 V2

Complete with 3M branding.

A Closer Look at the New Balance 990v5 in Monochromatic Grey
Footwear  

A Closer Look at the New Balance 990v5 in Monochromatic Grey

More colors are on the way.

No Vacancy Inn Tease Upcoming New Balance 990 Collaboration
Footwear

No Vacancy Inn Tease Upcoming New Balance 990 Collaboration

“Water & Wifi.”

END. & New Balance Debut Incense-Inspired X-90 Collaboration
Footwear

END. & New Balance Debut Incense-Inspired X-90 Collaboration

“Purple Haze.”

New Balance 997 Now Equipped With Switchable “N” Logos
Footwear

New Balance 997 Now Equipped With Switchable “N” Logos

Monochromatic insignias to choose from.

The New Balance 997 Gets a Fresh Mint Makeover
Footwear

The New Balance 997 Gets a Fresh Mint Makeover

Inspired by the alcoholic drink, “Mint Julep.”

New Balance 1500 Made in England Gets Archival Logomania Rework
Footwear

New Balance 1500 Made in England Gets Archival Logomania Rework

Wrapped in New Balance branding.

New Balance & 43einhalb's 1500 Collab Was Inspired by the Most Striking English Locales
Footwear

New Balance & 43einhalb's 1500 Collab Was Inspired by the Most Striking English Locales

Another new sneaker that celebrates the style’s 30th anniversary.

New Balance Made In USA 997 Gets Printed With Camo Midsole
Footwear

New Balance Made In USA 997 Gets Printed With Camo Midsole

Available exclusively online.

First Look at Bodega x New Balance 997S "No Days Off" Release
Footwear

First Look at Bodega x New Balance 997S "No Days Off" Release

A mix of mesh, leather and suede with a vivid color palette.
Load more
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.