New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance Drops Made in USA 998 in Clean Grey & Blue Colorway
Footwear

New Balance Drops Made in USA 998 in Clean Grey & Blue Colorway

A clean addition to the rotation.

New Balance Delivers Two Tasty 1500 Designs With "Coastal Cuisine Pack"
Footwear

New Balance Delivers Two Tasty 1500 Designs With "Coastal Cuisine Pack"

Rich pigskin suede and mesh uppers.

New Balance's 990 V4 Gets a Patriotic Makeover
Footwear

New Balance's 990 V4 Gets a Patriotic Makeover

Made in the USA.

New Balance to Relaunch Basketball Line With Gordon Hayward as a Potential Ambassador
Footwear

New Balance to Relaunch Basketball Line With Gordon Hayward as a Potential Ambassador

The Celtics star is still tied to Nike.

The New Balance 247v2 Takes a Tour of Singapore in Latest Lookbook
Footwear 

The New Balance 247v2 Takes a Tour of Singapore in Latest Lookbook

Presented by New Balance
The latest iteration of the silhouette is here.

New Balance 990 in New "Mineral Sage" & "Seafoam" Colorway
Footwear

New Balance 990 in New "Mineral Sage" & "Seafoam" Colorway

Welcoming suede and mesh on the upper.

INVINCIBLE & New Balance’s Collaborative 574 Features Alternating Hits of Hairy Suede
Footwear

INVINCIBLE & New Balance’s Collaborative 574 Features Alternating Hits of Hairy Suede

Alongside traditional suede and nylon.

New Balance and J. Crew Drop a Hot Dog Condiments-Inspired 998
Footwear

New Balance and J. Crew Drop a Hot Dog Condiments-Inspired 998

Mustard, ketchup and relish.

DTLR and Villa Introduce New Balance 990 for the 2018 MLB All Star Game
Footwear

DTLR and Villa Introduce New Balance 990 for the 2018 MLB All Star Game

Another DTLR and VILLA collab.

New Balance Reveals 998 in Forest Green & Navy
Footwear

New Balance Reveals 998 in Forest Green & Navy

Another premium colorway.
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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston