New Balance

New Balance

American Footwear Manufacturer
New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
Ronnie Fieg Shares Upcoming KITH x United Arrows x nonnative x New Balance Sneakers
Footwear

Ronnie Fieg Shares Upcoming KITH x United Arrows x nonnative x New Balance Sneakers

Only loyal customers are allowed to purchase.

New Balance Decks out the 574 in Swarovski Crystals
Footwear

New Balance Decks out the 574 in Swarovski Crystals

Just in time for the holidays.

New Balance Resurrects the All Terrain 801 Silhouette
Footwear

New Balance Resurrects the All Terrain 801 Silhouette

Dropping in its original colorway.

Ronnie Fieg Gives a First Look at Upcoming KITH x nonnative x New Balance 997 Collaboration
Footwear

Ronnie Fieg Gives a First Look at Upcoming KITH x nonnative x New Balance 997 Collaboration

Coming in a muted, earthy colorway.

New Balance Celebrates Red Sox World Series Win With New 300 Colorway
Footwear

New Balance Celebrates Red Sox World Series Win With New 300 Colorway

“2018 CHAMPS.”

New Balance 1500 "Robin Hood" Flexes a Proper Fall Colorway
Footwear

New Balance 1500 "Robin Hood" Flexes a Proper Fall Colorway

Commemorating a noble character.

DTLR VILLA Honors Philadelphia for New Balance 998 "Four 4 Four" Collab
Footwear

DTLR VILLA Honors Philadelphia for New Balance 998 "Four 4 Four" Collab

A luxe spin on a popular silhouette.

Todd Snyder Nods to his Favorite Brew With the New Balance 990 "Pale Ale"
Footwear

Todd Snyder Nods to his Favorite Brew With the New Balance 990 "Pale Ale"

Vegetable-tanned leather.

nanamica & New Balance Celebrate Utility and Sports in New Collaboration
Footwear

nanamica & New Balance Celebrate Utility and Sports in New Collaboration

Including new GORE-TEX sneaker options.

New Balance 999 Cozies Up for Fall in "Blue/Grey"
Footwear

New Balance 999 Cozies Up for Fall in "Blue/Grey"

Premium suede.
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