New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
Todd Snyder & New Balance Rejoin for Subtly Premium 998
Footwear

Todd Snyder & New Balance Rejoin for Subtly Premium 998

The “Dark & Stormy” is the pair’s fifth collaboration.

Skateboarder David Mackey Shows Why Liverpool Has More Than Football to Offer
Footwear 

Skateboarder David Mackey Shows Why Liverpool Has More Than Football to Offer

Presented by New Balance
A local supporting the community with his skate shop.

See How King Combs Pulls Inspiration From Harlem's Vibrant Culture
Footwear 

See How King Combs Pulls Inspiration From Harlem's Vibrant Culture

Presented by New Balance
Featuring a special appearance from Dapper Dan.

New Balance Drops New American-Made 997 & 998 Colorways
Footwear

New Balance Drops New American-Made 997 & 998 Colorways

Fish scale and camouflage motifs.

A First Look at the New Balance MS247v2 in Grey
Footwear

A First Look at the New Balance MS247v2 in Grey

Making its grand debut next week.

New Balance Celebrates 30 Years of the 576 With Paul Smith Collaboration
Footwear

New Balance Celebrates 30 Years of the 576 With Paul Smith Collaboration

Also featuring the MiUK One football boot.

New Balance 1500 Joins the "Caviar & Vodka" Pack
Footwear

New Balance 1500 Joins the "Caviar & Vodka" Pack

Inspired by luxury cuisine.

Virgil Abloh x Air Jordan 1 "Powder Blue" Takes the Throne of This Week's Footwear Drops
Footwear 

Virgil Abloh x Air Jordan 1 "Powder Blue" Takes the Throne of This Week's Footwear Drops

Along with a new Converse x GOLF le FLEUR* collection and more.

New Balance's "Caviar and Vodka" Pack Gets a Release Date
Footwear

New Balance's "Caviar and Vodka" Pack Gets a Release Date

“Point Nine” hybrids of the 770, 991 and 1500.

DTLR & Villa Unveil an Exclusive New Balance 990 for Memorial Day
Footwear

DTLR & Villa Unveil an Exclusive New Balance 990 for Memorial Day

Patriotic-themed kicks.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
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