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LIFUL is a popular korean streetwear label, initially founded as a korean clothing retailer, in 2005. The label is known for its aesthetics that is focuses around american classics blended with minimal streetwear influences, whilst incorporating unique prints and rich textiles with subtle, hidden detailing. LIFUL collaborated with artists such as Osang Gwon, Dr. Romanelli, and Rostarr, as well as with brands such as Sticky Monster Lab, The Hundreds, Puma, Arc'teryx, Mischief, Alpha Industries, and Kangol.