Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Air Jordan Why Not Zer0.1 Receives The "Cement" Treatment
Footwear

Air Jordan Why Not Zer0.1 Receives The "Cement" Treatment

Fully adorned in the famed speckled motif.

Air Jordan 1 Gets Reimagined With Velcro Straps
Footwear

Air Jordan 1 Gets Reimagined With Velcro Straps

Coming in two colorways.

An Official Look at Justin Timberlake's Air Jordan 3 JTH "Bio Beige"
Footwear

An Official Look at Justin Timberlake's Air Jordan 3 JTH "Bio Beige"

Mark your calendars.

Jordan Brand Releases "Wings Washed" Apparel Collection
Fashion

Jordan Brand Releases "Wings Washed" Apparel Collection

Featuring pigment-dyed French terry pieces.

Air Jordan 1 Surfaces in "B.O.G." Split-Panel Colorway
Footwear

Air Jordan 1 Surfaces in "B.O.G." Split-Panel Colorway

A new “Homage to Home”.

An Official Look at the Don C x Jordan Legacy 312 "Ghost Green"
Footwear

An Official Look at the Don C x Jordan Legacy 312 "Ghost Green"

Get a better look at the bright and bold colorway.

The Jordan Flyknit Elevation 23 Gets Draped in Black and Red
Footwear

The Jordan Flyknit Elevation 23 Gets Draped in Black and Red

A classic and lightweight design.

An Official Look at the Don C x Jordan Legacy 312 "Storm Blue"
Footwear

An Official Look at the Don C x Jordan Legacy 312 "Storm Blue"

Arriving next week.

The Jordan Relentless Gets Dipped in "Dark Smoke Grey"
Footwear

The Jordan Relentless Gets Dipped in "Dark Smoke Grey"

All-black with a twist.

Justin Timberlake Spotted in Jordan 3 "Quai 54" Friends and Family Edition
Footwear

Justin Timberlake Spotted in Jordan 3 "Quai 54" Friends and Family Edition

White with a splash of rainbow palette.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
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