Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Virgil Abloh Discusses Off-White™ x Air Jordan 5 Design Process, Michael Jordan & Nostalgia
Footwear

Virgil Abloh Discusses Off-White™ x Air Jordan 5 Design Process, Michael Jordan & Nostalgia

Describing the Air Jordan 5 as if “they came from a superhero.”

Take an Official Look at the Air Jordan 34 SE
Footwear

Take an Official Look at the Air Jordan 34 SE

Part of Nike’s 2020 NBA All-Star range.

UNC Tar Heels and Florida Gators Receive Luxurious Air Jordan 1 PEs
Footwear

UNC Tar Heels and Florida Gators Receive Luxurious Air Jordan 1 PEs

Each style is limited to 250 pairs.

Off-White™ x Air Jordan 5 Receives Top Billing in This Week's Best Footwear Drops
Footwear 

Off-White™ x Air Jordan 5 Receives Top Billing in This Week's Best Footwear Drops

Alongside a veritable slew of other NBA All-Star-centric releases from Nike, Jordan Brand, adidas, New Balance and more.

Hiroshi Fujiwara Reveals fragment design x Air Jordan 34
Footwear

Hiroshi Fujiwara Reveals fragment design x Air Jordan 34

No word yet regarding a release.

Agent to Jordan, Ewing, Worthy & More Recounts Illustrious Career
Footwear

Agent to Jordan, Ewing, Worthy & More Recounts Illustrious Career

Superstar agent David Falk also talks about MJ’s first shoe deal and why he ultimately chose Nike over adidas and Converse.

Jordan Brand Teams up With Mitchell & Ness on a Retro-Inspired All-Star Weekend Capsule
Fashion

Jordan Brand Teams up With Mitchell & Ness on a Retro-Inspired All-Star Weekend Capsule

Paying homage to host city Chicago.

Nike Dominates Top 10 Best-Selling Sneakers List in 2019
Footwear

Nike Dominates Top 10 Best-Selling Sneakers List in 2019

Sneaker sales saw a slight growth across the year.

Air Jordan 34 "Black Cat" Presents Menacing Monochromatic Style
Footwear

Air Jordan 34 "Black Cat" Presents Menacing Monochromatic Style

A stealthy, technical look for Jordan Brand’s foremost hoop shoe.

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops
Footwear 

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops

Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.

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