ICNY

ICNY

New York Streetwear Brand
ICNY is a streetwear brand that blends high visibility functionality with streetwear design founded by Mike Cherman, in 2012. Cherman aimed to close the market gap between stylish, functional and highly visible clothing, the brand heavily implemented reflective 3M technology throughout apparel and accessories. As well as strategic collaborations with respected brands such as PUMA, Staple Design, and Jason Markk.

2015

Faas 100 shoe collaboration with PUMA
February, 2015

2014

Collaboration with Staple Design
August, 2014
Collaboration with Starter and GLX
June, 2014
Featured in Urban Outfitters’ Without Walls imprint label
May, 2014

2013

First collaboration with colette
June, 2013
The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market
Business of HYPE

The Business of HYPE With jeffstaple, Episode 5: Mike Cherman, ICNY & Chinatown Market

People say your brand dies when you go to Urban. To those, Mike Cherman says: “Enjoy making no money for the rest of your life.”

ICNY Sport's 2016 Summer Essentials Are a Must-Have for Your Active Lifestyle
Fashion

ICNY Sport's 2016 Summer Essentials Are a Must-Have for Your Active Lifestyle

Designed to keep you cool and safe during your evening runs.

A Guide to T-Shirt Printing With ICNY's Mike Cherman & LQQK Studio's Alex Dondero (Part 2)

A Guide to T-Shirt Printing With ICNY's Mike Cherman & LQQK Studio's Alex Dondero (Part 2)

From photo, to photoshop, to paper, to tee.

A Guide to T-Shirt Printing With Mike Cherman of ICNY Sport (Part 1)

A Guide to T-Shirt Printing With Mike Cherman of ICNY Sport (Part 1)

Watch Mike show us the first steps to making a graphic tee.

ICNY's Waterproof Orbit Tech Jacket Is Ready to Tackle the Elements
Fashion

ICNY's Waterproof Orbit Tech Jacket Is Ready to Tackle the Elements

Reflective AND protective.

Flexfit x ICNY 3M Reflective Delta Cap Collection
Fashion

Flexfit x ICNY 3M Reflective Delta Cap Collection

Be seen, not heard.

Puma x ICNY Trinomic R698 Pack
Footwear

Puma x ICNY Trinomic R698 Pack

A futuristic reworking of the classic Puma R698 silhouette.

ICNY for monkey time Capsule Collection Vol. 1
Fashion

ICNY for monkey time Capsule Collection Vol. 1

BEAUTY&YOUTH’s burgeoning in-house line goes reflective.

ICNY x Puma 2015 Fall/Winter Collection
Fashion

ICNY x Puma 2015 Fall/Winter Collection

Puma turn to the reflective experts for fall/winter.

ICNY Shares 5 New York Cycling Routes You Should Know
Sports

ICNY Shares 5 New York Cycling Routes You Should Know

Marketing Director Angelo Calilap shares his favorite journeys with backing tracks from Nas, Jamie xx and Talking Heads.
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