ICNY is a streetwear brand that blends high visibility functionality with streetwear design founded by Mike Cherman, in 2012. Cherman aimed to close the market gap between stylish, functional and highly visible clothing, the brand heavily implemented reflective 3M technology throughout apparel and accessories. As well as strategic collaborations with respected brands such as PUMA, Staple Design, and Jason Markk.
Faas 100 shoe collaboration with PUMA
Collaboration with Staple Design
Collaboration with Starter and GLX
Featured in Urban Outfitters’ Without Walls imprint label
First collaboration with colette