Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

Share Brand

Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
Read More

Share Brand

Share Brand

Latest Collections

HUF Embraces Winter With Holiday 2022 Collection
Fashion

HUF Embraces Winter With Holiday 2022 Collection

Wrapping up its 20-year anniversary celebration.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, mastermind JAPAN, Stüssy, Fear of God, Palace, and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Balenciaga, Gucci, Palace, and more.

NEXUSVII and HUF Unveil a Collaborative "Daydream Believer" Capsule
Fashion

NEXUSVII and HUF Unveil a Collaborative "Daydream Believer" Capsule

Embodying the spirit of the late Keith Hufnagel.

HUF Brings in Artist Haroshi for Friendship Inspired Capsule
Fashion

HUF Brings in Artist Haroshi for Friendship Inspired Capsule

With only 50 pieces available worldwide.

Official Look at the HUF x Nike SB Dunk Low "San Francisco"
Footwear

Official Look at the HUF x Nike SB Dunk Low "San Francisco"

Featuring a tie-dye pattern underneath removable leather sections.

Official Images of the HUF x Nike SB Dunk Low "NYC"
Footwear

Official Images of the HUF x Nike SB Dunk Low "NYC"

The celebratory kicks are styled with the Big Apple skyline, concealed tie-dye patterns and more.

Take an On-Foot Look at the HUF x Nike SB Dunk Low "San Francisco" and "NYC"
Footwear

Take an On-Foot Look at the HUF x Nike SB Dunk Low "San Francisco" and "NYC"

Paying tribute to the late Keith Hufnagel’s birth place and the city where the first HUF store opened.

HUF and G-SHOCK Collaborate On Anniversary Limited Edition
Watches

HUF and G-SHOCK Collaborate On Anniversary Limited Edition

Celebrating San Francisco, sneakers and skating.

HUF Revives Signature Styles for Fall 2022
Fashion

HUF Revives Signature Styles for Fall 2022

Continuing the celebration of its 20th anniversary.

Load More
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.