Gap

Gap

The Gap Inc., also known as Gap, is an American clothing and accessories retailer founded by Don and Doris Fisher in San Francisco. At its founding, the brand’s merchandise consisted of Levi’s jeans and LP records. Brands owned by Gap includes Banana Republic and Athleta.

2010

Expands business to China market

1997

Debuts online shop
Launches GAP Foundation

1976

Business goes public

1969

Founded by Doris and Don Fishers and opens first store
Gap Celebrates Individuality With New "Bridging the Gap" Campaign Video
Fashion

Gap Celebrates Individuality With New "Bridging the Gap" Campaign Video

Starring Wiz Khalifa, Priyanka Chopra, Adwoa Aboah and more.

Lifestyle Meets Technology With Gap's Technical Denim Collection
Fashion

Lifestyle Meets Technology With Gap's Technical Denim Collection

Fusing the fit and style of the brand’s 1969 denim with GapFit performance technology.

LANDLORD Unveils Limited Edition Gap Collaboration
Fashion

LANDLORD Unveils Limited Edition Gap Collaboration

“I am GAP.”

Diaspora Skateboards x Gap Limited Edition T-Shirt
Fashion

Diaspora Skateboards x Gap Limited Edition T-Shirt

A Japan-exclusive release.

Gap Unveils '90s-Inspired Ad Starring the Children of Its Former Campaign Stars
Fashion

Gap Unveils '90s-Inspired Ad Starring the Children of Its Former Campaign Stars

Cue nostalgia.

Madbury Club Teams up With Gap to Release Exclusive Tees
Fashion

Madbury Club Teams up With Gap to Release Exclusive Tees

Only available in New York.

Love Thy Neighbor: Shinsuke Takizawa Dissects the Role of Gap in Japanese Americana
Fashion  

Love Thy Neighbor: Shinsuke Takizawa Dissects the Role of Gap in Japanese Americana

The founder of NEIGHBORHOOD reminisces on the influence of the American retailer on his own designs.

Heron Preston & Gap Are Dropping a Collaborative Sweatsuit
Fashion

Heron Preston & Gap Are Dropping a Collaborative Sweatsuit

And you can pre-order it now.

What You Need to Know About Ralph Lauren's New CEO
Fashion

What You Need to Know About Ralph Lauren's New CEO

A primer on Stefan Larsson.

Gap Unveils Dark Campaign by David Fincher
Fashion

Gap Unveils Dark Campaign by David Fincher

Gap has enlisted the aid of film director David Fincher (The Social Network, Fight Club) to assist
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