Fred Perry

Fred Perry

Profile

Industries
Sportswear
Founded 1952
Headquarters London, United Kingdom

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Description

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections

Gorillaz Puts Its Unique Twist on Classic Fred Perry Garments
Fashion

Gorillaz Puts Its Unique Twist on Classic Fred Perry Garments

Featuring reworks of the classic Harrington Jacket and the epochal Polo Shirt.
By /
10,200 Hypes   1 Comments
Fred Perry and Goodhood Link For Three-Piece Monochromatic Capsule
Fashion

Fred Perry and Goodhood Link For Three-Piece Monochromatic Capsule

“Think About What You Think About”.
By /
6,011 Hypes   7 Comments
Fred Perry and G.H. Bass Serve up Another Two-Piece Loafer Capsule
Footwear

Fred Perry and G.H. Bass Serve up Another Two-Piece Loafer Capsule

Two iterations that pay homage to the sport brand’s cotton tennis shirts.
By /
4,653 Hypes   5 Comments
Fred Perry Enlists Gorillaz to Showcase Its Epochal Polo Shirt
Fashion

Fred Perry Enlists Gorillaz to Showcase Its Epochal Polo Shirt

A garment untouched since its debut 60 years ago.
By /
10,096 Hypes   3 Comments
Fred Perry Holdings Acquires George Cox Footwear
Fashion 

Fred Perry Holdings Acquires George Cox Footwear

The two British brands are long-time collaborators.
By /
3,031 Hypes   0 Comments
Fred Perry and Casely-Hayford Draw on a Mix of Cultural Influences for FW20
Fashion

Fred Perry and Casely-Hayford Draw on a Mix of Cultural Influences for FW20

Launching on November 5.
By /
4,544 Hypes   3 Comments
Nicholas Daley Mixes Punk and Reggae With Latest Fred Perry Collaboration
Fashion

Nicholas Daley Mixes Punk and Reggae With Latest Fred Perry Collaboration

As well as launching a music grant for rising stars.
By /
4,290 Hypes   2 Comments
Comme des Garçons Reinterprets the Fred Perry Polo Shirt
Fashion

Comme des Garçons Reinterprets the Fred Perry Polo Shirt

The latest installment of its Homme Deux line.
By /
6,866 Hypes   4 Comments
The Fred Perry Polo Is for Everyone
Fashion 

The Fred Perry Polo Is for Everyone

The British brand has a history of standing for inclusivity.
By /
36,114 Hypes   28 Comments
Fred Perry Pulls Polo Shirt Due to Far Right Association
Fashion

Fred Perry Pulls Polo Shirt Due to Far Right Association

Adding that the label stands for “inclusivity, diversity and independence. “
By /
51,402 Hypes   70 Comments
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