Fred Perry

Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

Founded 1952
Industries Sportswear
Headquarter London, United Kingdom
Rugby Shirts Are Fall/Winter 2017's Favorite Throwback Trend
Fashion 

Rugby Shirts Are Fall/Winter 2017's Favorite Throwback Trend

But with a streetwear twist.

12 Product Drops You Don't Want to Miss This Week
Fashion 

12 Product Drops You Don't Want to Miss This Week

Fall essentials coming in.

Here Are the 10 Best Products Dropping in Europe This Week
Fashion 

Here Are the 10 Best Products Dropping in Europe This Week

The latest drops from Patta, Thames, 032c and Raf Simons.

Raf Simons and Fred Perry Reunite for a Minimalist New Collection
Fashion

Raf Simons and Fred Perry Reunite for a Minimalist New Collection

The Belgian designer takes on the Fred Perry archives.

Fred Perry Celebrates British Subculture In New 2017 Fall/Winter Collection
Fashion

Fred Perry Celebrates British Subculture In New 2017 Fall/Winter Collection

“Always different, always the same.”

A First Look at the Upcoming Thames London x Fred Perry Collaboration
Fashion

A First Look at the Upcoming Thames London x Fred Perry Collaboration

Blondey McCoy takes on the iconic polo shirt.

You Can Buy the Fred Perry x Raf Simons Jacket for $273 USD Now
Fashion

You Can Buy the Fred Perry x Raf Simons Jacket for $273 USD Now

A clean staple that won’t break the bank.

A First Look at Fred Perry's New Headquarters in Clerkenwell, London
Design

A First Look at Fred Perry's New Headquarters in Clerkenwell, London

The British brand finds a new home in a refurbished Victorian factory.

Raf Simons Teams up With Fred Perry for Sleek Capsule Collection
Fashion

Raf Simons Teams up With Fred Perry for Sleek Capsule Collection

Mod style meets minimalism.

Fred Perry x Art Comes First Announces Its 2017 Spring/Summer Collection
Fashion

Fred Perry x Art Comes First Announces Its 2017 Spring/Summer Collection

Embodying contemporary UK style.

2009

Sponsorship deal with Andy Murray ends

2008

Partners with Raf Simons for Laurel Wreath menswear collection

2005

Launches "Subculture" website

1995

Company is bought by Hit Union

1952

Fred Perry tennis shirt launches at Wimbledon
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