Diesel is an Italian clothing company that specializes in high-end denim and other clothing and accessories founded by Renzo Rosso. Diesel is known for its diverse clothing collections for men, women, and children of all ages. Its style, in particular, is known for taking elements from rock-and-roll for its collections of chic yet casual denim wear that have built the brand a reputation for embracing provocative clothing styles.
Nicola Formichetti joins as Creative Director
Launches a special edition issue of Toilet Paper magaine with Italian artist Maurizio Cattelan
Celebrates 30 years with a worldwide party, xXx
Launches exhibition with photographer Terry Richardson at the Hong Kong International Art Fair
Launches the first interactive video catalog
Holds the first live streaming of a fashion show ever in history
Renzo Rosso is award "Entrepreneur of the Year" award for his design work for Diesel
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