Diesel

Diesel

Diesel is an Italian clothing company that specializes in high-end denim and other clothing and accessories founded by Renzo Rosso. Diesel is known for its diverse clothing collections for men, women, and children of all ages. Its style, in particular, is known for taking elements from rock-and-roll for its collections of chic yet casual denim wear that have built the brand a reputation for embracing provocative clothing styles.

2013

Nicola Formichetti joins as Creative Director

2012

Launches a special edition issue of Toilet Paper magaine with Italian artist Maurizio Cattelan

2011

Celebrates 30 years with a worldwide party, xXx
Launches exhibition with photographer Terry Richardson at the Hong Kong International Art Fair

2010

Launches the first interactive video catalog

2007

Holds the first live streaming of a fashion show ever in history

1997

Renzo Rosso is award "Entrepreneur of the Year" award for his design work for Diesel

1995

Launches website

1978

Founded by Renzo Rosso
New York Styles Out Diesel's Latest Knock-Off Collection
Fashion  

New York Styles Out Diesel's Latest Knock-Off Collection

Presented by Diesel
Intentionally flawed.

Diesel Creates Fake Knockoff Brand to Launch Latest Collection
Fashion  

Diesel Creates Fake Knockoff Brand to Launch Latest Collection

Presented by Diesel
Fake news.

Diesel Black Gold Boasts Directional Cuts in Pre-Spring 2018 Lookbook
Fashion

Diesel Black Gold Boasts Directional Cuts in Pre-Spring 2018 Lookbook

Heavy layers leading into the warmer weather.

Nicola Formichetti to Step Down From Diesel
Fashion

Nicola Formichetti to Step Down From Diesel

After five years.

Beauty, Power, Influence, Controversy and Celebrity: An Interview With David LaChapelle
Arts  

Beauty, Power, Influence, Controversy and Celebrity: An Interview With David LaChapelle

The photographer who shot Andy Warhol’s last portrait and celebrities like Tupac and Kanye.

Check out the Making of Diesel's AC Milan Flag
Fashion

Check out the Making of Diesel's AC Milan Flag

“We are teaming up around a dream of pride, passion and bravery.”

Ducati and Diesel Team Up For Limited Edition Diavel
Automotive

Ducati and Diesel Team Up For Limited Edition Diavel

Post-apocalyptic meets retro-futuristic.

Diesel Black Gold Goes Bulky and Bold for Its 2017 Fall/Winter Collection
Fashion

Diesel Black Gold Goes Bulky and Bold for Its 2017 Fall/Winter Collection

A mix of oversized outerwear designs and directional tailoring.

Diesel Teams up With Porter and Yokoo Tadanori for a Bag Collection
Fashion

Diesel Teams up With Porter and Yokoo Tadanori for a Bag Collection

In celebration of DIESEL’s 30th anniversary in Japan.

Diesel Created 555 Watches From a Rostarr Canvas
Fashion

Diesel Created 555 Watches From a Rostarr Canvas

Rostarr’s signature graphics and calligraphy decorate the Alrite.
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